Unleaded Productions is currently offering a limited time 10% off all green screen shoots.

Pre production Services

The first step in the video process is to define the purpose of your video. Any effective communication is defined by clarity of purpose. Your corporate video should be created to convey one single message, promote a single product or service, or express one singular goal or intent. The key to a successful video is keeping it simple and limited to a solitary goal or intent. A cluttered disorganized video will leave the audience confused, antagonistic or wary. For your video to be right on target we must know exactly who we're trying to reach. Clients or employees? Management or rank and file? Young or old? Once identified we can choose the style, pacing and music that motivates that group. Once this is established, nn outline can be developed in-house or contracted out to a professional writer or your designated producer at Unleaded Productions. The outline requires your concentrated attention. Now is the time to make revisions and offer suggestions. Changes at this point in the production can be made easily. An outline should remain flexible. It is simply a good starting point for the ideas and message that the video will communicate. Ultimately, the outline should guide the video, rather than limit it.

Then you're ready to develop a script. A good shooting script for a video production is I ndispensable, like blueprints for a house: without a carefully designed script a project will wind up costing more than expected and be less than successful in conveying your message.

Scriptwriting for TV is different from other forms of writing. Visuals, not words, carry the message most strongly in video. Studies show that people learn most and remember more of what they see. We can either write the script or provide script consultation to help you write effectively for TV.

Trust Unleaded with your writing and know that you'll be with us every step of the way. The script requires your concentrated attention and the process evolves into a collaboration