Pre Production Services
The first step in the video process is to define the purpose of your video. Any effective communication is defined by clarity of purpose. Your corporate video should be created to convey one single message, promote a single product or service, or express one singular goal or intent. The key to a successful video is keeping it simple and limited to a solitary goal or intent. A cluttered disorganized video will leave the audience confused, antagonistic or wary. For your video to be right on target we must know exactly who we're trying to reach. Clients or employees? Management or rank and file? Young or old? Once identified we can choose the style, pacing and music that motivates that group. Once this is established, nn outline can be developed in-house or contracted out to a professional writer or your designated producer at Unleaded Productions. The outline requires your concentrated attention. Now is the time to make revisions and offer suggestions. Changes at this point in the production can be made easily. An outline should remain flexible. It is simply a good starting point for the ideas and message that the video will communicate. Ultimately, the outline should guide the video, rather than limit it. Then you’re ready to develop a script. A good shooting script for a video production is I ndispensable, like blueprints for a house: without a carefully designed script a project will wind up costing more than expected and be less than successful in conveying your message. Scriptwriting for TV is different from other forms of writing. Visuals, not words, carry the message most strongly in video. Studies show that people learn most and remember more of what they see. We can either write the script or provide script consultation to help you write effectively for TV. Trust Unleaded with your writing and know that you’ll be with us every step of the way. The script requires your concentrated attention and the process evolves into a collaboration.
Compression and Conversion
We understand you may need a high definition dvd version of your video as well as a version that is a small enough file to upload to youtube or few enough megabytes to email. In addition to dvd authoring, we have the technology to produce Quicktime movies, flash files for your website, or any other format you need. All you have to do is explain to us your objective and use of the video and our experts can advise you as to the format you need and they can produce your video in that format with very short turn around time. Our top priority is accommodating your vision and your needs.
This is the fun part. We can add music, graphics and we can edit out any blunders or unnecessary parts of the footage. This is what separates the professional videos from the homemade. We review the footage to make sure we have all elements discussed during storyboarding and then we begin. The offline edit is the first process where we put together a rough draft of the order of shots. At this point in the production it is easy to make edits. Then we move onto the on line edit. This is where all of the elements fall into place before the final product is complete. You also have the option of making different versions of the video to be different lengths. You may want to show the 15 minute version at your event and also have a 1 minute version for social networking sites.
- Motion Production
- Web Integration
- Pre/Post Production
- Green Screen Technology
Green screen technology (also known as chroma keying) allows you to go anywhere without leaving our studio.
- Video Search Engine Optimization (SEO)
It does not matter how good your website, video or business is if it cannot be easily found.
- Audio Recording